Many sales organisations consider Education as a non-viable sector.  Comments such as 'Free is not cheap enough' and 'bureaucratic nightmare' have been expressed by companies who have found sales success in Universities and Colleges frustrating and elusive.

In truth, Education is like any other public sector market, the structure does initially seem complex and they do demand value for money.  However, with a proper understanding of Education's business drivers and processes; and an organisation strategy that will enable a pro-active approach, incisive companies will profit from sales success in a dynamic and lucrative market.

The Aquarius Consulting course 'Effective selling into Education', will give your sales force the knowledge and understanding to confidently approach and win sales opportunities.  In addition, the use of 'Mind Mapping' to underpin the organisation of dynamic sales and account strategies, will ensure that your company will be pro-actively influencing a University's decision processes at an early stage and not simply responding to pre-formulated requirements.

Mind Mapping is used as part of the course to create an Education Sector Sales Plan.

• Disposing of some myths

• Education business drivers

• Education funding

• University structure

• Buying processes

• OJEC is too late!!

• OJECs and ITTs

• Sector purchasing and advisory bodies

• Further Education

• Thinking outside the square

• Mind Mapping overview

• Sales Plan

2 DAY COURSE